Xbox is testing a way for users to stream the games for free by watching ads. Ad execs say the move hints at a bigger ...

Canva is bringing in-game advertising to its platform through a new deal with Australia-founded gametech company ...

The perception of gaming as a niche hobby is rapidly fading as it transforms into a dominant force in global culture and connection. In this episode of The Speed of Culture podcast, Matt Britton ...

Gaming is rapidly becoming a much more expensive hobby than it used to be, especially on the hardware front. Microsoft could be looking to reduce overall costs for gamers later this year through its ...

Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community. The perception of gaming as a niche hobby is rapidly ...