Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...

The digital age has taken over almost all fields and opened up a plethora of new opportunities. Due to the increased importance of a digital presence, all companies are focusing on refined digital ...

Got extra time and looking to sharpen your marketing skills? These free MarTech courses are a great place to start. The digital marketing landscape is evolving at a rapid pace, and it can be ...

We prepare our graduates to translate the knowledge and skills they learned at Kellogg into successful careers in countless paths and industries. To that end, we've designed three categories of ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...